Miami, Florida (July 17, 2024) – In a move that marks a significant milestone for both K-Pop and Latin music, JYP Entertainment, the global K-Pop powerhouse, has announced the upcoming launch of its new Latin subsidiary and it’s first major project, L2K, a groundbreaking audition show to find the next Latin girl group dedicated to making a splash in the dynamic Latin American (LATAM) music market.
Fostering Cross-Cultural Collaboration:
Driven by a passion for uniting music enthusiasts worldwide, JYP Entertainment‘s strategic expansion into LATAM underscores the company’s commitment to cross-cultural collaborations. This bold move aims to reciprocate the immense support received from the passionate K-Pop fanbase in the region, while simultaneously celebrating the rich musical heritage of Latin America.
“We are thrilled to embark on this exciting journey into the vibrant LATAM market. The undeniable synergies between K-Pop’s energy and Latin music’s creativity present a perfect opportunity to bridge cultures and amplify the connections between our global fanbases.” Jimmy Jeong, CEO of JYP Entertainment, shares the company’s enthusiasm. Through the newly incorporated Latin American subsidiary, JYP aims to expand new businesses in the market while increasing opportunities for more frequent and direct engagement with the fans in the Latin region and implementing JYP’s extensive fan engagement vehicles.
Introducing L2K: The Search for the Next Latin Music Sensation
JYP Entertainment is proud to unveil L2K, a groundbreaking audition show designed to discover, train, and launch the next global Latin girl group, which is the Latin sequel to JYP’s successful audition show ‘A2K’ in the U.S. last year (photo below). This innovative project goes beyond simply infusing Latin elements into K-Pop. The goal is to create a unique group that retains its authentic Latin essence while benefiting from the unparalleled training and creative standards that JYP is renowned for.
Contestants will be meticulously selected based on their vocal and dancing prowess, star quality, personality, teamwork, and dedication. Auditions will be held across various LATAM countries, including Puerto Rico and Spain, with specific details forthcoming.
Throughout their journey, contestants will be mentored by J.Y. Park himself alongside other esteemed professionals from JYP Entertainment. Training will take place in Latin countries as well as Korea, allowing contestants to immerse themselves in the K-Pop environment while seamlessly integrating their Latin influences.
Strategic Partnerships:
JYP is establishing strategic partnerships with industry titans such as Universal Music Latino to further elevate the show and empower its participants to achieve lasting success.
JYP Entertainment‘s launch of L2K signifies a new chapter in music history, fostering a space where K-Pop and Latin music converge to create a global phenomenon.
