| Courtesy: Jenni Rivera Enterprises | Download Photo HERE. |
| Los Angeles, CA. (January 29, 2025) — Jenni Rivera Fashion, the iconic brand inspired by the legacy of the unforgettable Diva de la Banda, announces an exciting shift in its strategy to continue connecting with the millions of fans who have supported this project throughout the years. The Southern California brick-and-mortar store will officially close its doors at the end of February 2025. However, this closure is not a goodbye but the beginning of a new chapter that will take the essence of Jenni Rivera Fashion to new heights: museum-style pop-up shops rotating through different markets at the request of her fans! These traveling experiences will celebrate Jenni Rivera’s life and legacy, offering her followers access to exclusive pieces, commemorative items, and more, all in an interactive setting that honors her memory. Before the store closure, customers will have a unique opportunity to take advantage of special offers on exclusive pieces available only at the South of California location. Throughout February, fans are invited to visit the store to purchase these products and be part of this exciting transition. Starting in March, Jenni Rivera Fashion will remain available online as details are finalized for the first pop-up shops. This new initiative aims to bring the brand closer to Jenni’s fans in different cities, fulfilling her dream of keeping her legacy alive and accessible to all. We invite you to follow our official social media channels and website for more details about the pop-up shops and the latest updates from Jenni Rivera Fashion. Thank you for joining us on this new journey! |
