GLOBAL ICON DADDY YANKEE GRACES THE COVER OF BILLBOARD MAGAZINE’S 2021 LATIN ISSUE

Daddy Yankee Headlines Billboard Latin Music Week 2021 and will be honored with the Billboard Hall of Fame Award

Miami, FL (September 15, 2021) – Global music icon, Daddy Yankee, graces the cover of Billboard Magazine’s Latin issue. As a headliner for Billboard Latin Music Week and 2021 recipient of Billboard Hall of Fame Award, Yankee opens up to Billboard for the first time in over a decade, in an exclusive interview titled “A Guide to Being a Boss”.

Conducted by Leila Cobo (VP, Latin Industry Lead at Billboard) from San Juan, Puerto Rico, readers will experience an interview like never seen before. In his exclusive interview, Yankee opens up about his career, how culture has inspired him to become the global superstar he is today and how his determination continues to be a drive in career that spans over three decades. Additionally, in this interview, Daddy Yankee advises a new generation of emerging artist to think like a “boss” and own their careers as a key to success and longevity in the music industry. Read the article HERE.

Daddy Yankee will be honored with the Billboard Hall of Fame Award at this year’s Billboard Latin Music Awards, to be broadcast on Thursday, September 23, 2021. This award is given to artists who have achieved worldwide recognition for their work, transcending musical genres and languages. With over three decades in urban music, Daddy Yankee is one of the pioneers and top promoters of reggaeton, leading and elevating the genre into a cultural phenomenon, which has fueled an explosion in popularity of Latin music worldwide. Yankee will also perform his newest hit “Métele al Perreo” for the first time on television.

His most recent hit “Métele al Perreo”, produced by Luny [Luny Tunes], remained as last week’s most viewed Spanish-language video globally and has garnered more than 30 million views on YouTube. What’s more, the single debuted #1 on iTunes in Taiwan, Slovakia, and Denmark, while it reached #2 in Canada, #3 in the United States, Netherlands, and Poland, #4 in Japan and Switzerland, and #5 in Belgium. Without any doubt, the Indisputable King of Reggaeton’s music has no borders.