MULTI-PLATINUM ARTIST AND LATIN GRAMMY® NOMINEE BOZA IS THE FIRST ARTIST SIGNED UNDER THE NEW DEAL THAT WILL USE THE PERFECT COMBINATION OF RESOURCES TO TAKE THE URBAN GENRE TO THE NEXT LEVEL
Miami, FL. (December 1, 2022) – Leading entertainment, marketing and media company, Loud And Live, signs an exclusive partnership with Tesa Entertainment, a leader in global bookings, to provide artists with a solid team that possesses vast touring and booking experience, resources and unmatched reach. The exclusive deal is Loud and Live and Tesa’s first-ever global partnership deal, which will include exclusive touring and booking rights and promises to provide the perfect combination of resources to elevate the Latin urban genre to the next level.
The first artist signed under the exclusive deal is multi-platinum artist and Latin GRAMMY® nominee Boza, who’s already made a name for himself and has achieved great success in Latin America, Europe and the United States. “We’re very happy with the evolution we’ve had with Boza, and we believe that this partnership will continue to help develop our artist’s career in a positive way. We’re proud to become part of the Loud and Live and Tesa family,” expressed Boza managers, Alberto Gaitan and Andrés Castro.
“For me, it’s an honor to become part of Boza’s growth, moving forward,’‘ expressed Giovanna Pérez, CEO and Founder of Tesa Entertainment. “Unity is strength and with this new partnership deal alongside Loud And Live, we’ll complement each other perfectly with resources that will offer the Artist the best live show experience globally,” Pérez added.
Pérez, who founded the Tesa Entertainment agency in 2021, has worked in the last five years with some of today’s biggest Latin urban artists, including Bad Bunny, Nicky Jam, Sech, Manuel Turizo, Becky G and Dalex, among others.
“Loud And Live is honored to join efforts with Tesa Entertainment under the leadership of Giovanna, who brings unmatched experience in the Urban genre booking business,” said Nelson Albareda, CEO of Loud And Live. “This alliance expands the offering of both companies, and we’re proud to be able to offer an added value to the artists with whom we work,” added Albareda.
Loud And Live is one of the largest global entertainment companies, producing and managing tours of the world’s biggest Latin artists. In 2022, the company produced over 300 live concerts throughout the United States, Canada, Puerto Rico and Latin America, and, in 2022, Pollstar named Loud And Live the #11 promoter globally.
