Our Work

Today’s competitive landscape requires a tailored strategy that engages audiences. Our approach will embrace cultural passion points and align them with data-driven strategies to create evergreen campaigns. We find the perfect balance to make your dreams come true.

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Carlos Vives Hurricane Fiona Relief

The Story

Global Music Ambassador and 2024 Latin GRAMMY® Person of the Year, Carlos Vives, has deep ties to Puerto Rico. When Hurricane Fiona caused widespread devastation, Vives and his foundation, Tras La Perla, quickly mobilized to provide relief. Partnering with the local Puerto Rican non-profit Techos Pa’ Mi Gente, they aimed to aid families in desperate need of home repairs.

Objective

To provide disaster relief to families affected by Hurricane Fiona by leveraging Carlos Vives’ influence and resources to raise funds and awareness.

Strategy

Our team led the partnership efforts with Techos Pa’ Mi Gente and coordinated the donation of proceeds from Carlos Vives’ U.S. tour, Después de todo…Vives, to support hurricane relief efforts.

Execution

Partnership Formation: Facilitated a partnership between Tras La Perla and Techos Pa’ Mi Gente to ensure effective and targeted relief efforts.
Fundraising Coordination: Organized the donation of proceeds from Vives’ U.S. tour to directly support disaster relief in Puerto Rico

Results

Immediate Relief: Donations funded the construction of roofs for over 200 families in Puerto Rico, providing them with essential shelter and safety.

Media Impact

Garnered over 200 million media impressions across TV, online, and social platforms, including coverage by EFE, Primera Hora, El Nuevo Día, Metro PR, and El Vocero, as well as additional U.S. and international media outlets.

Global Awareness

Raised significant global awareness about the plight of those affected by Hurricane Fiona and the ongoing need for disaster relief

Conclusion

The Hurricane Fiona relief efforts spearheaded by Carlos Vives and Tras La Perla, in partnership with Techos Pa’ Mi Gente, were highly effective in providing immediate aid to families in Puerto Rico. By leveraging the proceeds from Vives’ U.S. tour and securing extensive media coverage, the campaign not only offered tangible support but also highlighted the ongoing need for disaster relief. This initiative showcased the power of celebrity influence in mobilizing resources and driving global awareness for critical humanitarian causes.

Caribbean Feast 2024 - Pedro Martinez Foundation (PMF)

Background

Baseball Hall of Famer, Pedro Martinez founded the Pedro Martinez Foundation (PMF) with the mission of supporting struggling youth through education, health services, and sports programs. The foundation’s goal is to help these young individuals thrive and make positive contributions to society.

Objective

To raise funds for the PMF by leveraging a high-profile partnership with the Caribbean Series 2024 and the Marlins Foundation through a unique gastronomic experience.

Strategy

Our team implemented a 3-tier integrated marketing strategy to maximize exposure and engagement for the Fundraising Campaign. The strategy encompassed key elements, including:

Press Conference:

Over 30 media outlets in attendance for the official Fundraising Event announcement, highlighting its significance.

Specialized Media Tour:

Tailored media tour featuring Pedro Martinez, included a visit to Kensington Park Elementary School which included a special Q&A session with students, and helped create a personal and impactful connection with the community.

Caribbean Feast Main Event:

Our Central Fundraising Event, offered a rich gastronomic experience that attracted donors and supporters. Our team secured A-list celebrities such as Nicky Jam, Natti Natasha, and Elvis Crespo, among others.

Results

Our Fundraising Campaign was highly successful, achieving significant media coverage and engagement.

Over 100 media placements across TV, Online and Social platforms.
Instagram Reach: 59.3 million unique user impressions on Instagram.
Overall, amassed a total of 901 million media impressions.

Conclusion

The partnership between the Pedro Martinez Foundation, the Caribbean Series 2024, and the Marlins Foundation, combined with a well-executed 3-tier marketing strategy, resulted in substantial media exposure and engagement. This successful campaign not only raised funds for the foundation but also increased awareness of its mission to support struggling youth through education, health services, and sports programs.

Caribbean Feast 2024 - Pedro Martinez Foundation(PMF)

WE’RE EXCITED TO WORK WITH YOU.